Final Trailer

JT TS

Writers Block : Premiere Screening Magazine Cover

JT TS

Writers Block : Poster

JT TS

Evaluation question: How effective is the combination of your main product and ancillary texts?

JT TS

Evaluation question : How did you use new media technologies in the construction and research, planning and evaluation stages?

*click to go to flickr*



*click to go to flickr*

New media technologies

Final Cut Pro

New format of cutting and resizing of footage clips

-      We used the titles available in the program, as there was a large choice of professional looking titles, which we could format and adapt, to use for our indents.

-      Concerning the actual film titles, we used the font that would be associated with our film, 1942 Report, and this was easy to transfer into final cut pro to then adapt for the film. We changed the size and the colour to a red tone, as this is commonly used in horrors as it symbolizes blood, which against the plain black background looked very sinister.

-      Our billing block was created

-      We added a ‘day to night’ filter over the scenes set outdoors in our trailer, as this increased the spooky nature of our film.

-      The ‘blade’ tool was useful in perfectly and easily cutting our shots to the length that we wanted.

-      It was easy to add sound to the film, as we used a micro track, resulting in good sound quality.

Photoshop

Started using different tools for different effects- Poster:

- removing bits of the background image: chair, light switch

- putting on text- billing block, titles

- changing levels of brightness

- adapting the background image- smudge tool to smudge shadow, brightness

- changing colour of titles- Bright red to match the titles in the trailer

- websites

- Facebook link

magazine cover:

- Create title, and all the writing on the page

- Colour the background to maroon

- Add on background text

- Assert and adapt background image- darken it, cut it out from original image

- create and insert puff

- insert and adapt stills on the right hand side

JT TS

Evaluation question : What did you learn from your audience feedback?

Trailer




We carried out a test screening to establish what an audience thought of our trailer. Participants filled our a questionnaire having viewed the trailer.

From the data above we can clearly learn that the trailer is effective in its purpose, that is to sell the film to the audience. 100% of participants stated that they would see the film our trailer is advertising at the cinema and the entire sample identified the genre of the film from the trailer alone.



However we can also learn that there are faults with our product. A minority of the participants did not feel that graphics and sound were used as effectively as they could be. From qualitative data we learnt that they felt that they did not have time to read the information presented in the graphics and that they would prefer to have had more dialogue.



However despite indications that there are faults participants would still see the film at the cinema and therefore we can conclude that our trailer serves its purpose well.













Magazine



We carried out interviews to find out what people thought of our magazine cover:







From this qualitative data we can learn that our magazine cover is comparable to a real product and that it would stand out on a shelf effectively enough to catch the eye of a potential buyer.



Almost all the participants said that font and colour was used effectively as well as eye catching images. They also expressed the view that our product was similar to a real product (such as Empire) and that they would pick it up off the shelf if they saw it. It is clear from these comments that our product follows the conventions of real media products.



However participants also said that the product could gain from minor improvements. One participant stated that he wouldn't buy the product straight away based on the cover but he would have a look at the content first. Others commented that the RRP of the magazine was a little steep, however this is around the standard price for a mainstream film magazine such as total film or empire.







Poster

From this interview we can learn that the poster is effective in making the genre of our product clear. As well as this we learn that the layout of the poster is effective in catching the viewers eye and that it is similar to a real product. We can also learn that the poster tells the viewer enough about the narrative of the film to encourage them to see the movie.



However we also learn that the poster could be even better. The participant states that the background image could have more texture to it.

JT + TS

Evaluation question : In what ways does your media product use, develop or challenge forms and conventions of real media products?

1. Title- we named our film ‘Writers Block’ because this is a not-so-common state that writers find themselves in resulting in a lack of inspiration for content writing. The title hints at a problematic plot line, and so gives the audience an idea of the genre of the film straight away. In our case, the ‘writers block’ is coupled with supposed visions of haunting images, and the image we used to front this idea is the apparition of a slightly odd looking doll. In our trailer the titles appear right at the end, as this is common form for any film trailer. It contains all the common conventions: a 3 act structure building up to a final montage of shots followed by the end titles and a final slate. This allows tension to build to audiences are intently watching when the main titles appear. We used a red font on a black background as this looks sinister to tie in with the genre of our film.

2. Settings and Location- The first shot in the whole trailer is one of the house in which the film is set, yet does not particularly conform to the horror stereotype as the trailers starts off with the story in a state of equilibrium. The colour and lighting for this was not edited, but for scenes later on in the film, a day to night filter was used to create a darker scene which results in there being more of a feeling of suspense. This is used for all the scenes outdoors which lead up to our main character finding the doll. The outdoor scenes are set at the back of the property, in a small stretch of woods.

3. Costume and props

Our costumes are of a very standard nature; clothes that you would see in every day life. Our main character is a work-at-home author, and so his dress is very relaxed. He wears pyjama trousers, a t-shirt and a dressing gown as his demeanor means he has little motivation to get dressed in the morning, and this he wears outside as well when he goes searching for the doll. Our wife is a business woman who wears a suit, and the doctor wears semi-smart clothing.

The doll is a green knitted item with eyes and a nose, but no mouth which adds to her sinister nature. The author has a laptop on which he is writing when he notices an apparition outside. The couple use boxes to show the act of moving in to their new house, and the box in the woods which contains the doll is put so that he trips over it as he stumbles around searching for something which he believed he saw.

4. Camera work and editing

The trailer is laid out in the usual format of 3 acts - locational shots, character and story development, montage of non-chronological shots - followed by the titles and final slate.

The actual camera work is not particularly complicated, as we merely recorded a lot of footage.

Editing was probably the more complicated part, as cutting the footage down into a trailer length feature required us to be extremely selective. We used Final Cut Pro, an editing software for Macs, which also allowed us to use certain features to create graphics. We used editing to create suspense and create unease for the viewer, as this is the intended aim of thriller films. We had a few plain black shots which, coupled with a musical feature, gave the impression of unease as well. For most shots we used the camera on a tripod only, but for one shot, specifically of him walking through the woods, in order to give the audience a feel that they are with him, the camera is hand held and focused on his feet. filming horror films in the POV camera style is used in ‘The Blair Witch Project’ and ‘Paranormal Activity’, as this fully immerses the viewer in the film.  For sound recording we used a microtrack, as it gives a better sound quality.

5. font- the font we used for our graphics was ‘Typewriter 1942’ as it has a classic feel to it, as well as being relative to our story line about an author. On certain letters the font is so that the whole letter is not 100% complete and this has the effect of looking like it’s been done in a hurry. Most psychological horrors include graphics which are more low key, an example being ‘The Shining’ where the graphics are very plain as bolder and more obvious graphics would be out of place and unfitting with the film.

6. narrative

The narrative of the film is simple- we starts off in a state of equilibrium with the happy couple moving in to the new house and settling in but then as things begin to go wrong the film descends into supposed chaos as the main character begins to be affected by certain happenings that go on around in his environment. The film will then end up once again in a state of equilibrium, but this is not featured at all in our trailer, as is the way with horror films. The trailer focuses around the character of the Author, played by Reuben Turner, and his struggle for sanity.

7. Genre

One common theme in horror films is mystery. This is particularly important in the psychological horror films. The first mystery- inducing technique is when we first see a definition of writers block, coupled with the first chords of the music, which has its own haunting qualities to it- it is the lower string section playing sinister chords. We then see him trip over a box in the woods which contains something but we are not shown what until we have ‘…and other mental illnesses’ displayed on the screen which links writers block to what is in the box. The perhaps strongest technique used to create mystery is the sequence of quick shots at the end showing the doll gone from her box and the man leaving his chair.

8. Character

We meet the characters early on, and see them together so as to understand their relationships. It is often the case that in horror films we are introduced to the characters and their back stories at the beginning of the film, unless this is kept a mystery for effect as seen in ‘Saw’, this helps the audience relate to the characters as they do not seem so much like strangers as we may have some understanding of why they act the way they do during the film. This also results in character development as the trailer ensues- we begin with them happy, moving in to a nice new house, to seeing a man become worried by problems and even visions that seem to be affecting his sanity.

9. Special effects

We used a minimal amount of special effects, as there are no special effects featured in the film itself. Yet we did use a filter on the outdoors scenes to make the scene look darker, which also added to the idea of mystery.

Poster

we have decided to stay with the normal conventions of a film poster, including all aspects normally included in posters, with a main heading in font associated with the film, used in the titles in the film itself, and a catchy tagline on top of a main image which is a reference to the content of the film. The poster includes the billing block at the bottom, and website references as well as a Facebook group so that people can interact and watch our trailer. The names of our actors appear at the top, which does conform, as it would be in their contracts to have their names in the top line. 

We have not got a picture of an actor on our front cover which maybe does not conform to a stereotype which challenges conventions, but instead we have an image which while not featuring significantly in our trailer, would take great significance in our film. The image itself is a picture taken of a man standing behind a door, which we have edited in photoshop by taking out a chair that was next to the door, and adding a smudge effect to blur the contours of his body, so that it is less clear as to what is there. All the text was put on, coloured and sized on photoshop, but the font we downloaded from dafont.com. We have not included any secondary images, as we want the focus to be on the main image.

We hope that our image is clearly in the style of a thriller poster, as a shadow of which it is not clear what lurks behind creates tension and mystery, as it looks ominous and threatening. This can be seen also in the poster for the dark knight, even though this is a much more mainsteram film, the same idea of looking through glass is presented, to good effect. One film poster for another horror called 'Tony' is again similar to our poster, but with some key differences. For us, the title is near the top in a big font as we wanted it to naturally be the first thing people looked at after seeing the main image of the shadow.

The billing block is in the conventional font that is obligatory for film posters, and this lends a professional look to our poster. Our tagline is in the center of our poster, and we used a panel in the door as a base for where to put the tagline, so as to not obscure the main image, but so that it was still there for people to read and remember.

There is a lot of information included in the top third of the cover as when people look at the magazine on the shelf of a shop, this is the first place they look at after having caught a glimpse of it. there is the masthead of 'PREVIEW Screening,'  that people will look for when selecting magazines, there is the date line and overprice, so that people who collect can have a referencing point, a tagline which is a self proclaimed statement of excellence so that people will choose it over others. The website is clearly displayed so that people will go online and see for themselves the other great articles that the magazine has to offer, maybe from the past but also that aren't included in the magazine. 

The main image on the front cover is that of the main character in our film, actor Reuben Turner. He is holding the object that becomes famous in the film as the haunting doll. Most magazine covers will have the main characters or group of characters as they are the people who the public will recognise quickest.

Often the puffs at the side will be just text, but we have used images as well as it is more interesting to look at. 

One way in which our front cover does not conform is that of the cover line being at the bottom; usually just beneath the main cover line of 'writers block,' this time it's at the bottom, yet stands out just as much as it is a contrasting colour to the maroon behind it. 

JT

Poster Planning and Development

The image included in this poster comes from a shot that was taken when researching location, and look perfect for the mood of our poster. We weren't sure about the titles and position of the titles, but we knew the name of our film. 

In these first three pencil drawn posters, we were experimenting with different images, but all include the door with shadow. We were wondering if there would be enough content to fill the page if we were just to have the door, so tried including other content as well, including a picture of the doll and a picture of our main character. Again, we were experimenting with the position of the titles. Our posters were all portrait at this point.

We were sure that we wanted to include the image of the shadow in the door, as we felt it reflected the mood of our film. We based all designs around this. 

This was our first foiré into the world of photoshop, and we used simple grey font as well as the first image taken on location, apart from having removed a chair in the bottom left. 

Here we have moved the names of the actors to the top, and moved the "coming 2012" to the bottom. The image has been brightened and the titles have changed to red.

Here we have used the smudge tool to blur the outline of the image, to give it a feel of uncertainty. we have changed and moved "coming 2012" to further up the page, and now says 'Autumn 2012.' there is now the inclusion of a tagline in the centre of the page.

We tried having a landscape poster, including splitting the page into two sections. We included a still from the film, depicting a key moment in the film. The certification is clearly displayed and the image of the door is unedited. For the one below we went out and took photos of the doll hanging from a tree, included the tagline in the main image as well as using the smudged image. The image of the doll was blurred into the background.

with this image we tried to have the doll as not being too obvious, blended into the background. 

Our final draft of poster was this one, as we prefered the portrait versions. 

our final version includes a Facebook logo at the bottom, the 'you' and 'this' of the tagline have moved up and down respectively, and all the titles have been brightened. 

JT

• tagline too comic
• coming 2012- bottom
• billing block stretched across bottom
• actors names along top
• more space for writing at top
• tagline in the middle

Graphics- idents

TS

poster planning

Movie Posters

I believe the poster for 'The Strangers' is effective as it tells us a very basic plot line just using an image. From the man in the background we can tell that the story is based around an intruder, or intruders, in the character (Liv Tyler) in the foreground's home. From the image we can also tell that a theme in this film may be isolation as Liv Tyler's character is standing in the middle of the room alone and not actually doing anything.  The fact that she is unaware of the character in the background suggesting that the film is more psychological than it is gory. The poster also tells us that the film is "inspired by true events", which it vaguely is (The Manson Family murders), this is is often a pull factor for horror fans films based on true events often have a tone to them that makes them more believable and therefore more scary.

The poster for 'The Orphanage' also works well as again it tells us something about the story without giving too much away. The almost transparent characters in the background suggest that the story will be revolved around the paranormal/supernatural and the old fashioned stately home backdrop and the fact that it is made by Guillermo Del Toro suggests that it will be visually pleasing.

The poster for 'The Ring' is very simple yet still very chilling. The distortion in the picture gives it a creepy vibe as does the font that is used. The tagline is scary in the way that it does not give anything away except that there is something to fear. The poster tells us nothing about the cast or director outside of the billing block at the bottom suggesting that the main selling point for the film is the story line which would appeal very much to the indie film audience as they are 'too cool' to be bothered by famous actors and directors.

Magazine Ideas

Magazine cover

View more presentations from JamesTredinnick.

JT