Evaluation Question 5: How would you attract / address your audience?

How would you attract / address your audience?

The main way we would address our audience is through the characters in the product. The characters are fairly young. This means that the majority of our target audience will be there age or thereabouts. This will help the audience relate with our characters. Another factor that may help to address our audience is the fact that mostly our characters are normal people that have been put in certain situations. Sarah is a normal young professional who is forced into violence in order to find and save Robert. Robert is a normal young police officer who is kidnapped and held in captivity. The only one who could be said to be abnormal is Jonathan who is a corrupt and considerably criminally dangerous police officer who kidnaps his colleague and friend. However this is not entirely unrealistic as there are dangerous people in the world. Our characters are easy to relate to in contrast with characters such as spies who, to the majority of the population, are unknown and alien making them difficult to relate to.

We would attract our audience through advertising. We would advertise a lot on public transport as a lot of the people within our target audience would see them there. We would also advertise within cinemas before films of similar genre. This would be effective as the people seeing the film would be likely to be keen on the thriller genre and therefore our film would appeal to them. We would also use the internet to market our product as it is a world wide forum that almost everyone uses particularly those within our target audience. We would consider setting up a website with police case files and reports referring the content of our media product. However we would need to be careful not to give too much away as it would take away the tension from the film. However we would give enough to entice the audience to see more and therefore see the film.

To conclude the addressing and attraction of our audience would be very much tailor mad to our target audience as this is the most effective way of getting people to see a film as it is clear that there is no point in advertising a film for young adults to pensioners nor is there much point in putting trailers on for thrillers before romantic comedys

TS