Evaluation Question 4: Who would be the audience for your media product?

For a target audience, there are usually two possible options; family audience and 16 to 24 year olds. The target audience for our film would be people ranging from 15 to 24 years old. The level of violence automatically puts it up to a 15 certificate, meaning that it is unsuitable for families, and so young children won’t be allowed to watch it.


We asked a group of people to fill in a questionaire, to see what they thought of the film and to see whether they thought it was a successful film opening

            The film is a thriller, so people who like the thriller genre will be more inclined to come and see it. The characters in it are of a young age, around the mid 20s, so people of that age will feel they have something in common with the characters. In the rest of the film, there is one particular couple who together avenge the villain, and couples will feel that they will be able to relate to that, working together, which would entice them to see the film. There is a majority of male actors in our film, maybe meaning that a larger proportion of the audience would be male.

            The location is shown to be England by the style of houses and the writing on the shutters of the shops that she passes in the taxi. This means that maybe it would not appeal so much to a foreign audience, but would mean English speaking people will be able to feel at home and be able to relate to the film in that way. The characters speak with English accents, to show the British-ness of the film; another reason people would want to go and see the film. The use of the metropolitan police badge makes people living in London feel like it could be something that’s happening just outside their front door, so thus is another reason they would come. It is also representing the British police force so people who were strong nationalists would hopefully feel patriotic and come and see the film.

            The setting we used was a middle class modern home, with the majority of the action filmed in the kitchen. The kitchen has some extremely nice red colours that really show up well as a sign of danger when the fight scene is happening, and in the same way that people will go and see The American because of the beautiful shots and scenes created by the photographer director, they will come and see ours for wonderful strong colours.

            The violent aspect turns the film into an action thriller, and this is emphasised by the smashing of plates, and I think it is this aspect of the film that means that it will be shown in multiplexes, and so opens up a whole new audience: the action lovers, which one could argue is a mainly male audience.

            It is a film that could be shown in an art house cinema as well as a multiplex, so this opens up the film to both types of cinema goers. This means that the people who like lower budget films that are shown in cinemas such as the ritzy in Brixton would go to see it, as well as Odeon goers, people who are used to mainly watching big blockbusters. 


JT