Thriller/ emotional trailers

Road to nowhere:

The main key selling point of this trailer circulates around the producer, who produced the well known film ‘reservoir dogs’.

It establishes the genre of gritty drama through the use of setting- in a dark dingy tunnel-

I find that this trailer isn’t particularly successful, it’s not very informative, and doesn’t seem to sell the film. Understandably, the film isn’t exactly action packed and exciting, but if it shows it off to be dull, then it’s unlikely that people will think that the film’s interesting enough to watch.

The target audience would appear to be people who don’t enjoy the action side of film, and more the emotional type of film.  I don’t think that the core audience of 16-24 year olds would necessarily find this film as interesting as a slightly older audience. Also, it would be more likely to appeal to women as men are seen to like action films more than emotional films.

The robber:

The key selling points of this trailer are the use of subtitles and the film being foreign, the sport context, the fact that it’s a true story and the chase scenes. Foreign films are attractive to audiences because they think they can learn about other cultures, while watching a fun film. 

The trailer establishes the genre of sport by starting off with the main character running in races, then shows that it’s a thriller by showing chase scenes, and him robbing a bank. They then intertwine scenes of him running from the police with scenes from the marathon to show his two lives, which is the main idea of the film .

Of the first 2 trailers I believe this one is more successful as it contains more materiel that would be attractive to an audience. It contains quotes that would make an audience take it seriously, even though the Austrian film industry isn’t particularly prolific.

The target audience of this film is more toward the 16-24 age category, as well as people who like foreign films, and this latter group are targeted by the film producers by their use of subtitles and obvious foreign language in the advert.