Our target audience would be the 15-26 year old market. As this is a thriller it is possible that the audience would be more male than female because of the action side to the opening, however the protagonist is female so this may open up the market to female audience.
Our niche audience would be British males. There is a cult following to British thrillers such as Football Factory and Layer cake. We hope to break in to this market as our film fits into this genre, but also people who like a film that has an action side to it, who like to see the bad guys get caught would also like this film.
The film is quite violent so it would have to be rated as a 15. To reduce this violence in order to make it a 12A may put the integrity and grit of the film at risk. It’s better to make a good film that is limited in audience by age than to make a film of worse quality that is open to everyone.
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